The Impact of Technological Advancement in Airports on Passenger's Convenience in Jinnah International Airport Karachi

Authors

  • Duaa Shakeel 10 Pearls, Karachi, Pakistan
  • Eruj Wajidi Dow University of Health and Sciences.
  • Yasir Tawfik MSA University

DOI:

https://doi.org/10.51153/mf.v18i2.635

Keywords:

Airport image (AI), airport self-service technologies (ASSTs), airport supporting technologies (ASTs), traveler enjoyment (TE), travelers confidence benefits (CCBs), customer satisfaction (TCBs), and Jinnah International Airport.

Abstract

In the prevailing technology era, travelers prefer airports that provide self-service and other supportive technologies. These technologies increase travelers' enjoyment and satisfaction and enhance their confidence. Consequently, they develop a positive image of such airports. Given its importance, this study examined the effect of airport self-service technologies (ASSTs) on traveler confidence benefits  (TCBs) and the impact of airport-supporting technologies (ASTs) on traveler enjoyment. We also examined the impact of traveler confidence benefits (TCBs) and traveler enjoyment (TE) on traveler satisfaction (TS). The study also explored the effect of traveler satisfaction (TS) on airport image (AI). The study focuses on the local and international passengers traveling from the Jinnah International Airport, Karachi. We distributed 450 questionnaires in the local and international lounges on different days and times, and we received 415 questionnaires. The study found airport self-service technologies (ASSTs) promote traveler confidence benefits (TCBs), and airport supporting technologies (ASTs) positively affect travelers enjoyment. The study also documents that traveler confidence benefits (TCBs) and traveler enjoyment stimulate traveler satisfaction (TS). The study also found traveler satisfaction (TS) positively affects airport image (AI)  

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2023-12-13

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Vol. 18 No. 2 (2023): Market Forces Research Journal Volume 18 Issue 2

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